The Internet 
Revolution: How Web-based Applicant Tracking Systems can Change the Way You Do 
Business
April 6, 2001 
- Donald E. Breckenridge as seen in Employment Marketplace - 
No industry feels the impact of 
the Internet more than the staffing industry. The Internet has provided the 
infrastructure for greater connectivity between companies, recruiters and 
candidates, and has sped the process of sourcing candidates, communicating with 
client companies and making placements. 
With this 
increased efficiency and accessibility to candidates and hiring managers, the 
barriers to entry into the marketplace have diminished, therefore increasing the 
number of recruiting competitors. Furthmore, job boards and other sourcing tools 
have developed bringing candidates and companies in direct contact, completely 
bypassing the recruiter. 
Combined, 
these factors have put tremendous pressure on recruiters to increase the speed 
at which they source and present candidates for open job orders and to ensure 
the quality of those matches. 
A solution to 
these problems can be found in a new class of software that is creating a 
revolution, not only in the staffing industry, but also in industries across the 
board. The new class, known as web-based applications, provides benefits far 
beyond greater accessibility to an application and its data. Web-based 
applications can change your business model and the way you communicate with 
your customers, candidates and other recruiters.
What exactly 
are ASPs and web-based applications?
ASP stands for 
Application Service Provider, a third party entity that manages and distributes 
software through the Internet. Quite often, the applications they host are 
web-based and users access the application and data (which resides at a data 
center) through an Internet browser. The application and related services are 
packaged and rented for an affordable monthly price, rather than a large, 
up-front cash outlay. In addition, web-based applications for the recruiting 
industry…
    
Let’s look at 
each of these benefits in further detail.
Affordability
While client 
server-based applications are highly functional, their high up-front costs, 
ongoing maintenance fees and expensive hardware make them unaffordable to many 
smaller agencies. Web-based applications are less expensive because the ASPs 
provide the service of housing, deploying and maintaining the software. And 
because the application runs inside an Internet browser, there is no CD 
installation, there are no special hardware requirements, no maintenance and no 
significant up-front costs.
The basic 
pricing model for an ASP application, which is typically the monthly “rental” 
fee, simplifies cash flow management. Thus, smaller firms can afford big-ticket 
applications that would be too costly to buy outright and implement. And ASP 
clients don’t need to worry about operating system, database or application 
user-license fees and compliance because the ASP bundles all these fees within 
the single monthly fee.
Accessibility
Quite often, 
recruiters contact candidates from their home or while on the road and need to 
update their applicant tracking system from these off-site locations. Because 
web-based applications reside on the Internet, their applications are accessible 
at any time from any Internet-enabled computer. This also means that all of your 
recruiters can access the same data at the same time from multiple locations.
Web Site 
Integration
Some of the 
more sophisticated web-based applicant tracking systems will integrate your web 
site with their database, allowing hiring managers and candidates to access and 
update information right on your site. Candidates can enter their résumé, keep 
it updated, upload attachments such as portfolios and take authorized assessment 
tests. They can view where you've sent their résumé, what interviews they have 
and any tips you might provide. Hiring managers can enter and update job orders, 
view résumés you've sent and manage their interview schedule. Visitors can 
search and browse job orders posted to your web site helping you attract new 
candidates.
Third-Party 
Resources
Web-based 
applications provide the means to offer continuing services to the end-user. 
Users can purchase services such as assessment tests, global job posting, and a 
host of other services directly through the application. With the click of your 
mouse, you can select skills tests for a candidate or request a background 
check. And a few of the higher-end systems will import the results directly into 
the system so you don’t have to enter any data by hand.
Collaboration
One way to 
increase your number of placements is to develop “split-fee” arrangements with 
other recruiting firms. As technology evolves, applicant tracking systems must 
incorporate a mechanism through which recruiters can easily collaborate in order 
to increase their split fee arrangements.
Currently 
there are varying degrees of collaboration among web-based applications. Some 
systems allow for posting open job orders to an external recruiter-to-recruiter 
exchange, while others are even more advanced. Sendouts.com, for instance, 
provides sophisticated search mechanisms within the application to automatically 
match job orders to candidates across staffing firms based on certain criteria, 
such as skills, salary requirements, location, education, etc. Once matched, the 
application walks both recruiters thrugh the placement process as if they are in 
the same staffing firm. This technology further streamlines the collaboration 
process and enables recruiters to find qualified matches faster than ever.
Flexibility
Electronic 
recruiting methods and technology change monthly. With traditional client-server 
systems, users must wait for the next upgrade to become available. However, with 
an ASP, the latest versions of the applications are available to all users 
without the need for costly site-by-site in-house upgrades. As enhancements are 
made to the application, they are immediately available to the users. 
Furthermore, because you don’t have a major installation process, you can be up 
and running very quickly.
Are web-based 
systems for everybody?
The objective 
of an ASP is to have a multitude of clients using the same application, not to 
manage dozens of different customized versions. Therefore, an ASP may not make 
sense for large companies that need to have a packaged application extensively 
modified for their specific needs.
But for the 
most part, if you’re thinking about upgrading your current applicant tracking 
system, it would pay to consider outsourcing via an ASP as an alternative to an 
in-house implementation. When doing so, it’s important to do your research to 
make sure the system is right for you (see 10 Questions to Ask When Considering 
a Web-Based Applicant Tracking System).
While a 
web-based application won’t immediately increase your revenue, it can streamline 
your day-to-day activities for a manageable cost, enabling you to concentrate on 
the larger goal of making placements.
10 QUESTIONS 
TO ASK WHEN CHOOSING A WEB-BASED APPLICANT TRACKING SYSTEM
1.      
Other than a web browser, what hardware/software, if any, is required at 
your company’s site? 
2.      
Does the ASP offer a secure connection? 
3.      
Does the ASP provide implementation and training services? If not, who 
does? 
4.      
What happens if the Internet connection goes down? Is the application 
down? 
5.      
What components of the placement process does the application track?
6.      
Does the system offer an integrated recruiter-to-recruiter exchange?
7.      
Does the application offer a standardized skills inventory to match job 
orders with candidates across staffing firms? 
8.      
What third-party resources are accessible through the application? 
9.      
Does the application provide complete management reports? 
10.  
How easily is data, such as résumés, entered into the application?